Business process automation automates many of the daily manual tasks in your business so that your digital assets run like a finely tuned machine. Examples of this include: A customer fills in a form requesting some service, and instead of that being emailed to your team to process, it automatically goes into your project management system as a ticket, and has a responsibility assigned. Examples of this are a Typeform form on your website going to a ticket in Asana project management system. You can then quickly see at any time how many tickets you have in the pipeline. Anther example here is that when the ticket is received, a confirmation email is triggered to go out to the customer with next steps and expected response time. The customer can also be auto-added to your email list in 1 or more subscription sections, and a welcome email sequence can be triggered, for example, to tell the customer about other services or products offered.