User Experience (UX) Consulting
User Experience refers to the work which is done to create the best experience for the user. It broadly encompasses User Research (of many kinds, including user interviews), UX Personas, User Flows, User Interface (UI Design), and User Testing (of many kinds including online remote testing, and user interviews). This process doesn't end when the website goes live, it should continue to optimise the users experience as external factors change. Many people confuse the terms UX and UI, however it's important to know that UI is just a small aspect of UX.
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