Portfolio

UX Design

14 case studies

Ticklists App

Solo-designed and shipped a PWA app that reorders a shopping list to match any store's layout, kept in sync live across every household member.

Briefed, designed and built a full spaced-repetition revision app with a real exam course, in under 2 hours.

Coached the founder's first app draft and brand, then led design, hired and ran the dev team to launch.

Wireframed the UX for McDonald's first mobile Monopoly promotion, simplifying a complex prize system.

Led UX research and design for Sydney Uni's $760M/year course-search experience, still live 9 years on.

Redesigned Terra's website for SEO, rewriting copy, IA and funnels to match the new app brand.

Designed and managed the build of Terra's live-stream demo page, delivered in under a week.

Designed a knowledge-sharing intranet for PWC so consultants stop reinventing the wheel on repeat work.

Redesigned Amcor's product section in 4 weeks, cutting the section's bounce rate by 99% and doubling product search use within a year.

Bootstrapped a global art marketplace 8 years: my concept, self-funded, hired and ran the dev team.

Designed a no-app AR tool for shoppers to view art on their wall from mobile, to sell with confidence.

Delivered a hairdresser's full digital launch: strategy, booking, Webflow site, marketing, in a week.

Designed and built a resort-style booking site for a Caribbean yoga retreat, automating bookings.

Self-initiated and designed a full multi-company cleaner timesheet app, after a client skipped the research needed to solve it properly.