Portfolio

Strategy

7 case studies

Ticklists App

Solo-designed and shipped a PWA app that reorders a shopping list to match any store's layout, kept in sync live across every household member.

Briefed, designed and built a full spaced-repetition revision app with a real exam course, in under 2 hours.

Coached the founder's first app draft and brand, then led design, hired and ran the dev team to launch.

Redesigned Terra's website for SEO, rewriting copy, IA and funnels to match the new app brand.

Redesigned Amcor's product section in 4 weeks, cutting the section's bounce rate by 99% and doubling product search use within a year.

Delivered a hairdresser's full digital launch: strategy, booking, Webflow site, marketing, in a week.

Wrote, designed and animated a pro bono WhatsApp video for a petition, 5k to 86k signatures in 10 days.