Analytical
+ Creative

I'm Rachael, a Product Design Engineering graduate, with 20+ years of experience at tech startups and ad agencies, creating & delivering successful product concepts based on thorough user research & testing.

I recently completed 2 native apps for smart-garden startup - Terra Listens. Currently considering new opportunities as Product Designer / UX Designer / UX Researcher - get in touch!

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Featured Work

...or select a category

Terra Listens Native Apps

Ios and Android apps that stream nature sounds from a physical device in gardens and birding hotpots around the world -with live bird identifications

Sydney University Web App

Research & UX for the lead generation experience for $760 Million AUD per year

McDonalds Monopoly

Mobile-first website: the first year it went mobile in Australia

Skills

Figma
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
DaVinci Resolve
Jitter.ai
Discord & Midjourney
Webflow
Test Flight
OBS
Asana
Slack
Many online tools & plugins

Product Design
UX Design
UI Design
User Research
User Testing
Information Architectures
Marketing
Conversion Funnel Design
Product Strategy
Marketing Strategy
Graphic & Packaging Design
Responsive Development
Teaching Design

App Design
Responsive Webdesign
Mobile-first Design
Competitive Analysis
User Surveys
User Research, Testing & Analysis
Personas
Concept Ideation
User Flows & Journeys
Clickable Wireframes/Prototypes
SEO Research & Copywriting
Branding & Logos
HTML & CSS

Software

Knowledge

Deliverables

Experience

CURRENT
Seeking new opportunities
‍
Jan 2022 - Dec 2024
Terra Listens, Career Foundry & Artfuly
Product Designer & Design Educator
Design & develop Terra Listen's digital roadmap. Teaching UX & Product Design, writing Design courses and holding online events

Sep 2021 - Dec 2022
KPMG & PWC, London
Freelance UX Researcher & UI Designer
Via Play Studio in London I worked as a user researcher for KPMG UK and PWC UK

Jan 2012-2020
Artfuly, Online
Founder, Head of UX & Product
A global art marketplace where artists could market & sell artworks with delivery door to door

Nov 2016 - Jul 2017
Amcor, Zurich
Snr. UX Consultant
Redesign of the Amcor.com products section, including stakeholder interviews, user research, product database design, clickable prototype / wireframes and visual design. Included working for Tzu&Co for the same and other clients

Oct 2015 - Jun 2016
Sydney University, Australia
Lead UX (Contract)
User research and design for Sydney University. A high-profile project, in 2014 the University’s income from students alone was $760 Million AUD

2004 - 2012
Several top Ad Agencies,
Australia
Snr. UI/UX Designer (Contract)
Working on Mobile app, podium touchscreen, responsive website designs
‍
For full experience history, please request a copy of my CV‍

Qualifications

Award School
Australian Writers & Art Directors

Adobe Creative Suite
Hypermouse

Bachelor of Engineering (Honours) in Product Design
Loughborough University, UK

What makes me unique

Diverse Expertise: I have a rare blend of product design, UX research, and leadership experience across industries, from startups to blue-chip brands.
Tech & Design Fusion: My ability to combine technical knowledge with high-quality UX and visual (UI) design is a standout trait.
Business Acumen & Critical Thinking: Founding and managing my own startup and working with several startups, highlights my end-to-end skills in product concept ideation, design, and execution.
Global Impact: My career spans multiple countries, industries, and remote roles, reflecting adaptability and global relevance.
Speed & Attention to detail: I continuously upgrade my wide skillset, and use AI for optimum efficiency.

Testimonials

References available on request

Rachael has been my secret weapon when it comes to design.  
Her many years of professional work, her keen aesthetic sense, and her ability to put focus on what’s important at the right time have made a tremendous difference.

Thanks to Rachael, we have a valuable new app for the business that is a cornerstone to our success. I’m lucky to have found someone who is both in my corner and able to help me express my vision to the world.

Scott Whittle,
Terra CEO

Cape May NJ, USA

Rachael reworked our existing B2B tool's UX and expanded on it. The services offered are complex and there were many legacy parameters to contend with.

Rachael came up with a much improved flow, she is not afraid of questioning the status quo to get the best outcome for the user, and the outcome is a much more user friendly and scalable UX. I would happily employ Rachael again

Margaret Sliman,
Inivio Manager

Sydney, AU

Rachael is a very professional and capable UX Designer with a strong business and entrepreneurial mindset.

When she worked onsite for my client she performed what she was asked to do, to a very high standard, and left the project in a much stronger condition than when she first joined.

I can strongly recommend Rachael for any position that requires UI/IA wire-framing etc

Matthew Drake, Recruiter

Sydney, AU

Publications & Articles

My articles published here and on other websites

Creative Careers in Tech: An Expert’s Advice [for Career Foundry]

Creative Careers in Tech: An Expert’s Advice [for Career Foundry]

Why 'Pixel Perfect' is Absurd in Digital Design

Why 'Pixel Perfect' is Absurd in Digital Design

Why good UX isn't measured in clicks

Why good UX isn't measured in clicks

My photography & me

Get in Touch

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