I had launched my own art marketplace startup, and through working with a successful artist, I learned that he would put artwork on clients walls for them to consider because it resulted in more sales.
This project is a digital version of that principle - to virtually put any artwork in my catalogue onto any users wall at home so that they can buy with confidence.
Note: The art business was closed in 2021, and I reused the Artfuly.com domain for this website when I started freelancing again.
This design idea makes use of augmented reality tech.
Most experiences like this on the market now rely on the user downloading an app. I preferred to avoid making the users download and app in instead designed the viewing experience to play out from the responsive web app -for mobile devices only.
1. Click the 'View in your room' button
2. Accept use of the camera
3. Point their mobile device at the wall to view the current artwork, and be able to swipe through the current search selection on the website, such as Colour: Red and Style: Realist.
4. Be able to Buy, Enquire, Follow the artist, add to their virtual collection, comment or share the artwork (in-keeping with Artfuly's strategy)
Once the user is inside the room view, they can swipe left to see more artworks within their current selection, which here is 'Original art under €3000'
This is the power of this design - allowing users to search an art database for any colour(s), widths, heights, prices and any other keywords simultaneously to 'curate' a personal selection of art which they can then view on their own wall at home, true to size.
[The swiping has not been added to this prototype yet, only the 'View in your room' experience]
