Luke is a mobile hairdresser based in Croydon, London, UK
Around 5 years ago, Luke moved from a thriving business in Bondi Beach, Australia, to London to care for a family member. Despite being a top class cutter and stylist, Luke has struggled to find new hairdressing clients in London.
Since Luke is an old friend, and work was also slow for me, I decided to help Luke out. In around a weeks-worth of work I provided:
- An initial consultation to collect information and deisgn the business around Lukes current responsibilities and budget constraints
- A Marketing Strategy to target Lukes ideal clients and create special deals to attract them - Co-working professionals, Stay at home parents (often Mums) and those who want to get 'Glammed up' for a special event.
- Specials - Since word of mouth has always been Lukes strongest marketing weapon, I also created specials to encourage these 3 groups to bring a friend, to increase Lukes client base as quickly as possible.
- Supporting the website presence, I also researched business name (Luke chose 'Cuts By Luke), registered the domain, repointed the domain and am in the process of setting up branded email.
Since all these tasks take quite a while, I wasn't left with much time to play around with branding, typography, colour and design in figma
Goals
Since Luke can't start to take bookings for 10 weeks, we planned to create the site and work hard on marketing for those weeks to try to get lukes appointment book filled for the time when he can start work.
Strategy
[Insert full PDF of strategy here]
